Employers ready to listen about healthcare ROI

I have followed Seth for years.

Seth's Blog: Are they ready to listen struck a chord. He described precisely the challenge MedExtra has faced in marketing our services to corporations.

• Every employer has employees with medical issues (which MedExtra can resolve)
• Every employer wishes to increase profitability (which MedExtra does by resolving employee medical issues)

BUT until recently, we had to focus our attention on the Innovators and Early Adopters. (Even though we provide value to everyone along the curve).

In 2008, though the tides shifted, or rather, the Canadian market matured and employers are now seeking out health related solutions which deliver ROI.

I guess, in Seth's terms, they are now ready to listen.

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